Categoría: Artículos

¿Necesita mi marca un plan de marketing digital in...

Publicado por Juan Pablo Del Alcazar Ponce | Artículos, Marketing | 0

Principios de la experiencia de clientes ganadora

por Juan Pablo Del Alcazar Ponce | Artículos, Marketing | 0

La experiencia de clientes supera al buen servicio percibido y depende de factores que están...

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Proceso de investigación de mercados: Cálculo muestral, error y afinidad

por Juan Pablo Del Alcazar Ponce | Artículos, Estadísticas, Herramientas, Management, Marketing | 0

El conocimiento e investigación del mercado al que deseamos impactar es una de las bases de todo...

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Informe especial cifras y tendencias digitales en Ecuador 2021 – 2025

por Formación Gerencial | Artículos, Estadísticas, Infografías | 0

Al cierre del año 2021 se proyectan ya resultados basados en el crecimiento en la adopción de...

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Web3: Qué es y cuál será su impacto en la Internet

por Formación Gerencial | Artículos, Vida Digital | 0

¿Qué es la Web3? Más allá de ser la nueva obsesión tecnológica de Twitter, el término se refiere a...

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Actualización Estado digital Ecuador Octubre 2021 en ekos business Summit

por Formación Gerencial | Artículos, Estadísticas, Eventos, Noticias, Prensa | 0

El pasado 27 de octubre de 2021, Juan Pablo Del Alcázar Ponce, Gerente General de Grupo Formageren...

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Pensando más allá de los medios digitales

por Juan Pablo Del Alcazar Ponce | Artículos, Marketing, Social Media | 0

Lo digital supera a un formato o plataforma y representa un contexto híbrido y próximamente...

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El plan de estudios moderno (por Seth Godin)

por Formación Gerencial | Artículos | 0

Hemos pasado 130 años adoctrinando a niños con la misma estructura. Ahora, cuando algunos de...

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Variación en presupuestos de marketing 2018 – 2021

por Juan Pablo Del Alcazar Ponce | Artículos, Estadísticas, Infografías, Marketing | 0

Si bien no existe una fórmula ideal para establecer presupuestos de marketing, comunicación,...

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Los 4 cuadrantes cerebrales que determinan el potencial y habilidades comerciales

por Juan Pablo Del Alcazar Ponce | Artículos, Management, Recursos Humanos | 0

El potencial es un factor central para determinar las capacidades y resultados futuros que puede...

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6 principios de conveniencia para que tus clientes quieran pagar más

por Juan Pablo Del Alcazar Ponce | Artículos, Management, Marketing, Rentabilidad | 0

La resistencia al precio ha sido percibida como un limitante poderoso al momento de generar una...

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Entrevista: Adaptación y tendencias que marcan el éxito empresarial en 2022

por Juan Pablo Del Alcazar Ponce | Artículos, Gerencia, Management, Prensa, Recursos Humanos | 0

Escucha aquí la entrevista realizada a Juan Pablo Del Alcázar Ponce, gerente general de Mentinno...

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Monetización Digital de Contenidos y Marcas Personales

por Juan Pablo Del Alcazar Ponce | Artículos | 0

Hasta 2020 había más de 50 millones de creadores de contenido entre influenciadores, podcasters,...

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